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The Only Newsletter for Shopping Center Management and Marketing

P.O. Box 50038 Indianapolis, IN 46250 Ph: 317/576-9889 Fax: 317/576-0441

E-mail: wrw@jonesreportplus.com

 

Every month, JONESREPORT Plus, the only newsletter for shopping center marketing and management, brings you cutting-edge ideas your entire team can use to improve operations, increase profits, save money and make better decisions. Industry colleagues share success stories you can adapt for your center. Here is a sampling of topics we’ve covered in recent issues. Just click on the top article in each category to view a PDF of the entire piece.

Innovative Marketing Ideas

  • New York Developer Gives Away Money, Reaps PR Windfall
  • Breakthrough: Forest City Gift Card Ties Sales to Customer Data
  • YouTube Contest Reveals 20 Ways to Say "I Love Stapleton"
  • Houston GGP Malls' 'Dump Your Denim' Event Supports Salvation Army
  • Taubman Back-to-School Promo Features Online Avatars
  • Expert Management Advice

  • A Manager's Cheat Sheet for Publicity Ideas
  • Try These Strategies for Managing Workplace Conflict
  • Use Priority Categories to Guide Management Decisions
  • Keeping Control -- Strategies for Managing a Negative Team Member
  • Turn Your Dreaded Staff Meeting into a Staff Builder
  • Strategies for Lowering Costs and Improving Profits

  • Partnerships with Area Attractions Pays Big at Harlem-Irving Plaza
  • How to Maximize Renovations on a Limited Budget
  • Try These Proven Tactics for Boosting Holiday Gift Card Sales
  • 16 Creative Ways to Fill Vacant Space at Your Center
  • How Risk Management Consultants Can Improve Your Coverage, Minimize Cost
  • How-Tos That Save You Time and Money

  • Strategies for Implementing a Parental Escort Policy at Your Mall
  • How to Easily Create a Blog and Generate "Free" Customer Awareness
  • How Macerich Organized 65 Events at 65 Shopping Centers -- On the Same Day
  • How Two CBL Malls Created a Customer Loyalty Program
  • How to Evaluate the Value of Travel Websites for Your Tourism Marketing Program
  • JONESREPORT Plus’s real-life examples help you succeed – or your money back. If at any time during your subscription you feel we’re not delivering the best information on shopping center marketing and management, we’ll refund the cost of all unmailed issues, no questions asked.

    Besides coverage of the state of the art of shopping center marketing and management, you’ll get these regular features every month:

    • Mall Advisor
    • DIY
    • Marketing Tourism
    • CenterBriefs
    • STEALs
    • Ad Review