Industry Experts Sharing Their
Know-How. Articles that address the problems
shopping center marketing and management
professionals face every day -- like 10 Alternative Revenue Projects Any Mall (Yes, Even Yours) Can Pull Off.
Do It Yourself. Veteran marketer Wendy Ellis, SCMD, contributes a column
on Do It Yourself marketing that highlights proven,
practical programs for hands-on marketers. Among the
effective approaches to real-world problems she's
covered: What to do When You
Can't Get a Fair Shake from the Media; Ways to
Improve the Holiday Customer Experience at Your
Mall, and How to Use Social Media in a Crisis.
Mall Advisor: John Adams, CSM,
has common-sense solutions to the problems that
challenge managers every day. Recent columns have
covered: How To
Justify the Investment in a New RMU Program to Mall Ownership;
How to Compare Prospective Leases to Determine the
Best Deal, and How to Structure Rent Relief as the Landlord's Investment.
Marketing Tourism. Tourism
marketing expert Carolyn Feimster, SCMD, gives readers
that latest on how malls expand their sales by tapping
the tourist market.
Her helpful how-tos include:
How to Work with Your Destination
Marketing Organization to Increase Tourism Sales; How Adding Culinary
Tourism to the Marketing Menu Helps Centers Boost
Sales, and How a Group of Malls and Resorts Made Themselves into a Destination.
Our Annual Holiday Roundup. Every
March we bring you the best of the holidays. Great
ideas fellow marketers used at their malls to spice
up the season. We highlight the latest in decor
trends, cutting-edge techniques centers are using to
engage shoppers and creative promotions that build
traffic and sales.
CenterBriefs rounds up important
news from dozens of trade and special-interest
publications and delivers a short synopsis on the
information that affects your job and your industry.
STEALs is one of our most popular
features. They’re short heads-ups on new ideas, twists
on old ones and creative ways to squeeze more out of
every dollar.
Ad Review spotlights outstanding
advertising from the shopping center industry on the
back cover.